Your brand identity is the visual elements of your company, including everything from the logo’s color scheme to the website’s design style. Logos can enhance your marketing, and it is arguably the most critical aspect of your brand identity. Logos convey the purpose of your business, is specified to attract your target market and can be the main recall element that sets you apart from your competitors. Developing a recognizable, strong logo is key to increasing the market awareness of your brand, and it gives you more branding and advertisement opportunities.

Starbucks and Apple are two large companies that have created such a strong brand identity that they can advertise without needing their brand name or even their logos. Apple is an excellent example because not only have they become, arguably, the biggest name in technology, but they have done so without even using their brand name in advertising. A simple, stemmed apple with a bite taken out in any shape or form can signify their identity. By creating a logo that stands out against the competition, Apple has adapted its logo with the changing times without weakening its brand identity. Other brands have become such a strong force that their color scheme is enough to convey their identity across all markets. A white coffee cup on a forest green background is immediately recognized as Starbucks, and with their holiday collection, a red cup has also become a symbol of the coffee company. Even though other brands like Whole Foods and Spotify use the green and white color scheme, Starbucks has solidified its status as the top-of-mind brand associated with these colors. 

Key Elements of A Good Logo:

• Versatility: A logo should be able to translate across market platforms.
• Color: A color scheme specific to your brand identity should be in a logo’s design.
• Uniqueness: Logos should stand out against the competition and be memorable.

Creating your logo should be a crucial part of company development because logos can enhance your marketing. The chosen color scheme and design elements should enhance the significance of your brand. Looking into color theory and the psychology of shapes can help your logo speak volumes. Every effort of your advertising and marketing should include the intention to strengthen your brand identity.

If you’re ready to get started now and need a local firm to leverage your business’s unique voice, story, and services, feel free to get in touch with our YourVIBE Marketing team today at 

404-403-9842

hello@yourvibe-marketing

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