New Year’s Day may have come and gone, but that doesn’t mean you’re behind on your 2022 marketing strategy – yet. If you’re gearing up for your biggest year or debuting your business in 2022, now is the time to craft a comprehensive plan to connect with your followers, grow your audience, and expand your market share.
At YourVIBE Marketing, our team of marketing experts has helped dozens of small businesses just like yours build, implement, and scale their marketing strategies. Here, you’ll find the ultimate DIY guide to designing your 2022 marketing strategy, plus a few tips to get you well on your way to your goals.
1. Analyze What Worked–and What Didn’t–Last Year
As much as we love a #NewYearNewMe attitude, when it comes to your marketing strategy, it pays to look at what worked–and what didn’t–in 2021. At this point, you’ve got the data you need to understand what went well, where you saw the most ROI, and if you achieved your goals.
Doing so does more than enable you and your team to celebrate your successes. The information can provide valuable insight on where you should invest more of your marketing budget, where you can reallocate funds, and how you can pivot to create content that resonates with your audience even more.
2. Set Goals for Your 2022 Marketing Strategy
After reviewing your 2021 marketing data, it’s time to establish goals for 2022. Take what you’ve learned from 2021 to create between three and five marketing goals for your business, then establish key performance indicators (KPIs) you can use to measure your progress.
For example, rather than making vague statements like, “I want to increase sales,” or “I want to drive more traffic to my website,” use SMART goal parameters to create measurable, actionable objectives for you and your team.
3. Pinpoint Your Target Audience
There’s no doubt about it: digital marketing strategies–and your consumer base–have changed drastically, especially since the onset of the COVID-19 pandemic. As a result, you may need to reevaluate your target audience to determine if it’s still….well, your target audience. This is especially important when making major decisions, such as:
- Launching new marketing channels
- Considering price changes
- Experimenting with product line additions
You don’t have to set up a focus group to do so, either. Simply send a survey out to your email list, put some polls in your Instagram stories, or ask loyal clients about their favorite products or services when they visit your store.
Regardless of how you communicate with your customers, you’ll have the opportunity to learn what resonates with them and how you can improve your products or online content to engage with them more effectively.
4. Determine Your Budget
You can have the best marketing ideas in the world, but you’ve got to have the budget to back them up. Before launching any more social media ads or a new marketing campaign, take the time to determine your budget for the new year.
Pro tip: revisit step one–what worked and what didn’t–to determine if you can reallocate funds from underperforming channels into an avenue with a better ROI.
5. Leverage Your Strengths and Experiment with New Skills
Using all of the information gathered in steps one through four, it’s time to develop a data-driven marketing strategy for 2022. Get started by identifying the marketing channels, content, and strategies that worked for your company. Then, consider your newly refined target audience; where do they spend most of their time online?
Next, craft a 30-, 60-, and 90-day strategy with measurable, actionable goals and objectives. For example, based on your data, you may determine that expanding your blog with fresh content will boost your conversions. Alternatively, you may have discovered that your audience responds well to video content on YouTube, TikTok, or Instagram and decide to allocate more funds to video content in the future.
Most importantly, remember that you can pivot at any point. Facebook and Instagram ads may drive the majority of your conversions now, but Google ads could become highly profitable in Q2, so don’t be afraid to adjust your sails and make data-backed decisions that work for you.
6. BONUS: Hold Yourself Accountable
Finally, it’s critical to hold yourself and your team accountable when it comes to managing your marketing strategy. Marketing is a critical element of any successful business, but that doesn’t mean it’s easy. In fact, it can feel like a moving target sometimes.
Using project management software like Asana or Trello will help keep you and your team on the same page. However, if you’re ready to scale your marketing efforts and need additional resources to do so, consider partnering with our team at YourVIBE Marketing.
We’ll work with you to outline your marketing strategy, determine measurable goals and objectives, and implement KPIs that will give you a clear picture of your campaign’s success. Most importantly, we’ll partner with you as you level-up your offerings, expand your market share, and provide more customers with expert care.
If you’re ready to get started now and need a local firm to leverage your business’s unique voice, story, and services, get in touch with our YourVIBE Marketing team today to schedule a consultation
404-403-9842
