If the last two years have proven anything, it’s that marketing can – and must – change rapidly. Since 2020, small business owners have revamped their entire business structures, rethought everything they knew about interacting with their customers, and learned critical new skills to keep the doors open. More than likely, you’ve also turned to digital tools and new technology to interact with your customers and meet them where they’re at, whether they’ve returned to your storefront or are connecting with you and your team online.
Keeping up with the latest marketing trends isn’t easy, especially when you’ve got a business to run. That’s why we created this guide to the top marketing trends you need to know in 2022. Rather than trying to keep up with a rapidly evolving industry, you can kick off the new year one step ahead of your competition and be even more engaged with your customers.
Read on for all you need to know about the top three marketing trends for 2022.
1. Mobile optimization has become even more important.
Did you know that over 50% of all website traffic comes from mobile phones, tablets, and other devices? As Gen-Z and Millenial audiences expand their buying power, the demand for high-quality digital customer experiences will continue to grow.
With that in mind, mobile optimization for your website is critical. Don’t panic, though. You don’t have to hire a professional developer. Instead, focus on reducing load time, streamlining your navigation menu, and placing relevant information and top products front and center.
2. Influencer marketing is here to stay.
Years ago, influencer marketing was an experimental trend that brands were just beginning to explore. Since then, influencer marketing has become one of the most impactful and profitable digital marketing channels.
Why? First of all, influencers have developed a dedicated following, yet they’re often everyday people. Because of this, their followers trust their opinions and recommendations. Building on that, influencers are typically considered masters in their fields or niches. Whether their niche is genetic engineering, vegan baking, fitness, or holistic homemaking, their audience is interested in their opinions and impacted by the content they share.
You don’t have to spend thousands to reap the benefits of an influencer marketing campaign, either. Micro-influencers, or those with less than ten thousand followers, often have high levels of engagement. As a result, a collaborative campaign with a micro-influencer may yield a better ROI, especially for small businesses.
3. SEO is critical.
We’ve said it before, and we’ll say it again: every small business should prioritize SEO in our current marketing landscape. SEO, or search engine optimization, is the process of improving the rank of your website or web pages in major search engines like Google or Yahoo through on-page, off-page, and technology-driven tactics.
Simply put, the days of keyword stuffing to boost your rank are long gone. Instead of attempting to use outdated methods or turning to black-hat techniques to get ahead, prioritize faster websites, relevant content that provides value to your users, and a consistent posting schedule.
Most importantly, do your (keyword) research. SEO can exponentially improve your conversion rate, but it requires consistency, commitment, and a comprehensive plan to do so.
Jumpstart Your 2022 Marketing Campaign with YourVIBE Marketing
At YourVIBE Marketing, we know that developing, launching, and managing a marketing campaign for your small business isn’t easy. Fortunately, our team of inbound, outbound, and content marketing experts can help.
For more information on our marketing services or to partner with our team and make 2022 your best marketing year yet, schedule a discovery call with the YourVIBE team today.
