Social Media Trends You Should Be Following

Short-Form Video

Short-form videos are typically under 60 seconds and attract viewers due to their brevity. They offer a quick and engaging way to capture the audience’s attention. Short-form videos became increasingly popular with the social media app Tiktok. Tiktok was created in 2016, skyrocketed around 2019, and is now one of the most downloaded apps on the App Store. Other platforms like Instagram and YouTube have since launched their version of short-form videos. Short-form videos are extremely engaging and capture the attention of 66% of consumers.

Ways you can use short-form video for your brand

“How to” videos

Day in the life of a business owner

Behind the scenes video

Micro-Influencers

Your business may benefit from using micro-influencers rather than macro-influencers. Macro-influencers usually have more than 100,000 followers, have a more diverse audience, and are more experienced in working with brands while micro-influencers typically have 1,000 to 100,000 followers. Micro-influencers are not as pricey for smaller companies and are an easy way to reach your demographic if your social media presence is not as strong. Despite having fewer followers, micro-influencers achieve up to 60% more engagement than macro-influencers.

Benefits of Micro-influencers for small businesses

Niche target audience

Cost-effectiveness

Increased engagement

The Rise of Social E-commerce

The combination of social media and e-commerce has opened up many more opportunities for businesses to sell on social platforms and reach new customers. Instagram’s new shop feature has made it increasingly more accessible for consumers to see a product they like on Instagram and instantly buy it through the app. This is helping a lot of smaller businesses reach potential buyers. Brands can easily tag their product on a post, which can be bought instantly. There are 25 million businesses on Instagram and more than 130 million people who use Instagram shopping

User-Generated Content (UGC)

User-generated content (UGC) refers to content created by consumers rather than the brand themselves. It allows real customers to share their feelings about brands and reveal more authentic experiences. It is ranked as the most trustworthy content by consumers and is seen as unbiased. Many UGC campaigns utilize hashtags to increase engagement and reach a larger audience.

Some of the most popular and successful UGC Campaigns

Coca-Cola Share a Coke campaign

Apple #ShotoniPhone

Aerie #AerieREAL

Calvin Klein’s #mycalvins campaign

All of these trends are easy to create and can be used in combination with one another but it is also important to point out the differences. Many people confuse influencer advertising with user-generated content.

When a brand chooses to use influencer advertising, whether that be with a micro or macro influencer, the influencer is typically required to follow specific guidelines or content requirements. The brand has control over what content is being posted and on which platforms. Influencers are also receiving compensation for their posts whether that be monetary or with products or services.

User-generated content is more voluntary and has no direct collaboration with the brand. There is limited control over the content that is posted but UGC campaigns guide consumers by providing hashtags or running contests. User-generated content is used to promote positive customer experience and create a connection between a brand and satisfied customers.

At YourVIBE Marketing we know the importance of social media and how it plays a role in an effective marketing campaign for your business. For more information on our digital marketing services contact us today at 404-403-9842 or hello@yourvibemarketing.com