The YourVibe Process

Our agency was founded on the concept of creating a partnership with our client and offering the level of marketing solutions that you expect from your in-house Marketing Director
We partner with each of our clients for an integrated, full-service experience. Think of us as your creative partners; from day one, we will join your team and personally work for you until the results of our marketing efforts exceed your wildest expectations.
Through a series of synergistic phases, we’ll define your voice, cultivate new customer relationships, and make your vision a reality for a branded marketing strategy that is truly your vibe.
PHASE 1: DISCOVER
A successful marketing collaboration begins with the first meeting. We’ll take the time to get to know you, your team, your business operation methods, your story,and your goals. We want to know about it all: the corporate job you left to create your dream business from your parents’ garage, the monthly pizza nights with your team, and the dogs you have snoozing in your offices.

To put it simply, we want to know what makes you you. We build everything else - branding, graphics, websites, social media copy, and more - from the foundation you’ve already created.
PHASE 2: STRATEGIZE
Our marketing research and analytics team will deep-dive into research mode after our initial discovery session to craft a comprehensive overlook of your industry, market, competitors, and target audiences.

Your unique market summary will guide our steps as we develop your personalized marketing plan. We’ll combine your vision, budget, timelines and deadlines, and bespoke marketing tactics for an effective strategy to reach your ideal audiences, increase website traffic, boost engagement, and optimize your conversion cycle.
PHASE 3: CREATE
As a creative marketing agency, we look forward to the creative process! Our in-house copywriters, web development experts, and graphic designers will get to work developing dynamic content that spurs your potential customers to take action.

From direct to digital marketing materials, video scripts, and more, our goal is to produce unconventional, wildly creative, and extremely effective marketing materials for your company.
PHASE 4: EXECUTE
Once you’ve signed off on your personalized marketing plan and one-of-a-kind creative content, it’s time to launch! From the moment you sign off on the final pieces of the plan, our team will commit to implementing the tactics and strategies we created in partnership with you and your company.

From managing the Facebook ad approval process to engaging on your behalf on social media, you can rest assured that we will meticulously monitor each aspect of your marketing campaign, beginning the moment we share it with the world.
PHASE 5: ANALYZE
Finally, following a launch day celebration, our team will continue to analyze yourmarketing campaign. We’ll track what’s working and what’s not, make adjustments where needed, and keep you updated on boosts in engagement, website visits, followers, and email open rates.

Most importantly, we’ll keep working until you’re thrilled with the success of your campaign. While optimal results may look different for everyone, our team’s combination of tactic and out-of-the-box thinking results in satisfied clients and successful marketing plans every time.

Let’s Work Together

If you’ve got questions you’d like answered or are ready to begin crafting your full-service digital marketing plan, we’d love to chat.

Reach out to us with your name, email address, phone number, and any information you’d like to share about your business, and we’ll be in touch soon.

Heather Leo

Director of Communications

 

Heather has 20+ years of experience in communications/marketing, event planning, association management, and volunteer management. She has a passion for helping individuals and businesses communicate clearly, connect with customers, and grow their fanbases.

 

Heather is a 1998 graduate of the University of Georgia (BSA in Agricultural Communications). She enjoys serving at her church, Grace New Hope, and the Southeast Gwinnett Cooperative Ministry. She and her husband, Steve, have two sons, Jack and Max. They live in Grayson, GA.