There’s no doubt about it: the business world has gone digital. More than likely, your customers peruse your products, inquire about your services, and even make purchases from the convenience of their laptops, desktops, or mobile devices. To stay connected with your clients, you’ve likely moved your marketing efforts online, too. 

Digital marketing has a wide range of benefits for small businesses, including:

• Rapid implementation
• Easy tracking
• Global reach
• Low operational costs
• 24/7 access
• Automated functions
• Simplified data collection 

However, you shouldn’t be so quick to forsake print advertising entirely. Despite the constant connectivity of our society, the original marketing medium still drives a considerable number of customers through the doors of local restaurants, boutiques, and offices. 

Still not convinced? Our team at YourVibe Marketing created this guide to detail exactly how print marketing can improve your advertising efforts without breaking the bank. Read on for all you need to know about the top ways that print advertising can benefit your business.  

1. Improved Customer Targeting

More than likely, you know that you can customize your online advertisements to suit your target demographic. Print advertising allows you to take your targeting a step further. After identifying your ideal customer and breaking your customer base down into detailed demographics, you can use targeted print ads in local publications read by your current or would-be clients.

For example, if you own a luxury cooking and home goods store, you can place an advertisement in a regional cooking magazine. The magazine subscribers will then find your brand in the publication they purchase to indulge their passions.

When paired with a digital advertising campaign, the print ad creates even more touchpoints for your customers and improves the likelihood that they’ll make a purchase. 

2. Increased Conversion Rates

Even though more than 2,000 daily and weekly publications have closed since 2004, print ads still convert more customers than digital advertisements. Nearly 80% of shoppers make a purchasing decision immediately based on a direct mail advertisement, while only 45% of shoppers do so when dealing with an email campaign. 

Further, print advertisements like direct mail have a customer acquisition rate of 34% and response rates between 1.1-1.4%, compared to email’s .03%. Finally, companies who invest $1 in direct advertising can expect an average of $12 in revenue, regardless of their industry. 

Simply put, you don’t have to be a marketing guru to recognize that print advertising is well worth your time and money. 

3. Enhanced Trustworthiness

Finally, we recommend expanding your print advertising efforts for one significant reason: your customers trust them more. In fact, a study conducted by MarketingSherpa found that 82% of consumers trust print advertisements, while only 43% of shoppers rely on social media advertisements when making a purchasing decision. 

Targeted Print Advertisement Campaigns from YourVibe Marketing

At YourVibe Marketing, we know how difficult is it to create and manage advertising campaigns while running your business and exceeding your customers’ expectations. That’s why we commit to partnering with you and your team to conceptualize, develop, launch, and maintain online and print marketing campaigns that convert.

For more information on how we partner with our clients or to schedule a free consultation, please get in touch with our YourVibe team today.

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