If you’re anything like most local business owners in 2021, you likely know that you need a marketing strategy to help improve brand awareness, connect with customers online, and stand out from other companies.
Learning the newest marketing tactics isn’t easy, though. Plus, you’ve got a business to run. You don’t have time to implement the best process for Facebook advertising or video marketing. Fortunately, hiring a digital marketing agency can take the guesswork out of mobile advertising and help your business grow.
With countless digital marketing agencies to choose from, business owners can often find one whose services fit their needs – and their budgets. Still, not every agency was created equally. Contracting a great digital marketing agency takes time, especially if you hope to find a team of marketers to help you achieve your goals.
Our team at YourVIBE Marketing created this guide to help you find the best digital agency for your business. Read on for all you need to know about finding an experienced agency that will partner with you to improve your sales, leverage your expertise, and even help you rank higher in Google search engine results.
1. Clarify your digital marketing needs.
All too often, we see local business owners contact the first digital marketing agency they find online.
They request a consultation, receive a quote, and sign a contract, only to feel disappointed a few weeks or months into the relationship. Their online presence hasn’t grown, their advertising budget has been depleted, and their website traffic hasn’t increased enough to meet their expectations.
While several factors could explain the lack of growth, we often find that the company simply hasn’t clarified its needs with the digital marketing agency. The owner may state, “I need a marketing strategy,” then leave the planning in the hands of the marketers.
This tactic may work at times. In most cases, however, expressing your needs and expectations often leads to better results. The marketing agency will have a better idea of your goals, and you’ll have some key performance indicators (KPIs) you can use to track the success of future projects.
Before your next consultation, take a few minutes to consider your goals for the partnership. You don’t need to have detailed lists of deliverables. Instead, consider big-picture achievements, such as:
- Improving search engine optimization (SEO)
- Building your social media presence
- Increase sales through mobile advertising
Then, ask the digital agencies for concrete examples of how they helped past clients achieve similar goals.
2. Research previous clients.
Like any company, a digital marketing agency wants you to believe that they’re the best in the industry. While we love the enthusiasm, we recommend doing a bit of digging before taking the agency at their word.
Research their past clients, request metrics from prior campaigns and clarify who has worked on and managed campaigns – and who will be working on and managing yours. In addition, you may also ask questions such as:
- Have you had success while working with other businesses similar to mine?
- Does your agency use any third-party partners to complete projects?
- Could you describe the process that you will use to help my business reach its goals?
3. Find a partner for your company.
You can contact the best digital marketing agency in the world and still feel like something is missing. Whether it’s a lack of individualized focus or a true understanding of your company, goals, and values, even experienced marketers can sometimes miss the mark.
Rather than signing on with the largest agency, consider finding a digital marketing firm that will become your partner in progress.
For example, our team at YourVIBE Marketing takes a hands-on approach to your marketing campaign from day one. We spend time getting to know you, your staff, and your business. Most importantly, we treat every business as if it’s our own.
How to Hire the Best Digital Marketing Agency
Your business deserves more than a one-size-fits-all marketing plan. It deserves the customized, intuitive, and friendly support of a digital marketing partner.
Before launching your next advertising campaign, take the time to seek out, interview, and compare digital marketing agencies. That said, if you’re ready to get started now and need a local firm to leverage your business’s unique voice, story, and services, feel free to get in touch with our YourVIBE Marketing team today at 404-403-9842 or hello@yourvibemarketing.com.
