Starting a small business is hard enough without figuring out a whole strategy for marketing a small business. There are many moving parts to marketing: from target demographics to search engine optimization; it can be overwhelming. The question is, where do you start when marketing. What are the basic concepts that make up a foolproof marketing strategy?
Creating your marketing strategy can be broken down into three basic building blocks:
- Social Media
- Website
- Review
The Ultimate Free Marketing Tool
Social Media is the best tool for any small business looking to start out in the world of marketing. All the different platforms encompass an extensive range of markets so that you can target specific demographics based on their social media of choice. An option like Facebook can connect businesses with more mature audiences, while Instagram caters to a fun and more relaxed group.
The best part is that Social Media is free. Apart from extra fees to promote your posts or create ads, uploading posts and stories are costless. Social Media allows beginners to feel out marketing without a substantial monetary or branding commitment when marketing a small business.
Bringing Your Brand Marketing Online
A website is the next asset that is worth building out and enhancing. Your website is an integral part of audience outreach. Any client coming to your website from branding efforts or social media already has a strong interest in your company, especially if they have taken the time to review your site, so it must be well branded and full of information.
Not only are companies that have websites more reputable than those that don’t, but the quality of a website can reflect on the brand as well. A sleek website can take your brand to the next level by conveying your business’ caliber through its appearance. Furthermore, it is a great place to share more information about your brand allowing clients to feel safe and knowledgeable on your site.
A website is also a great low-cost opportunity. While you can pay for a web designer, it is also possible to create independently. Many easy-to-use platforms offer their customers free or reasonably priced web design capabilities. With a bit of time and effort, your website can look professional and continue to attract clients.
Furthering Your Credibility as a Small Business
It may seem out of the box, but your positive customer reviews are also a great way to further your marking and promote a credible reputation. Seeing positive praise from their peers will boost your reputation in the eyes of the client. But how do you encourage these raving reviews and put them in a place that a client will see?
Testimonials are commonly used in advertising and are a great tool when marketing a small business. No creative tagline or funny slogan is needed because you already have a wealth of excellent material in your suggestion box. Yes, some may be bad, but many grateful customers are willing to share their good experiences. This marketing strategy allows you to showcase your accomplishments and success stories while building trust with possible clients.
The Next Step
If you’re still lost on the whole idea of marketing a small business, let us help. We have a skilled team that can take care of all the social media, website, and branding for you once you are ready to take it to the next step.
Contact us today! or reach out to the YourVIBE marketing team at hello@yourvibe.com or 404-403-9842
