Your customers live an on-the-go life. Email marketing allows you to meet them where they’re at, share tips, tricks, and solutions to their problems, and convert one-time clients into loyal advocates.
That said, many small business owners struggle with email marketing. The convenient communication channel seems simple enough; you create a quick email, share your latest product or service offering, and hit send. However, the metrics don’t lie. On average, more than 80% of emails are never opened.
More than likely, you’re guilty of leaving messages unopened, too. The average consumer receives roughly 120 emails per day from colleagues, retailers, friends, and other sources. As a result, the most interesting emails get opened while the others are archived, ignored, or deleted.
Our staff at YourVIBE Marketing created this guide to help you write your best newsletter yet. Read on for everything you need to know to start boosting open rates, improving click-throughs, and, ultimately, enjoying a better ROI.
1. Focus on the Subject Line
Empty or unengaging subject lines simply don’t cut it these days. 35% of consumers open an email based on the subject line alone, while nearly 70% will report an email as spam because of the subject line (or lack thereof).
When writing your next newsletter, think of ways to incentivize your recipients to open the email. Time-sensitive offers, personalized subject lines, or solutions to a common problem help drive open rates through the roof – as can a strategically placed emoji.
Examples of great subject lines include:
- “This offer expires at midnight tonight”
- “Meet your new favorite coat”
- “Grow your mailing list 5x faster with these email templates”
- “Family dinners that won’t break the bank”
- “Did you forget something? Here’s 10% off.”
2. Create Easily-Digestible Content
We know you love what you do, and you want others to love it, too. That said, your recipients don’t want to use too much mental power to absorb your email content. Instead of cramming multiple promotions into a long block of text, focus on sharing one idea and wrapping up every email with a simple call to action (CTA).
Split your text into paragraphs of two to three sentences and keep your sentences as short as possible. When possible, use bullet points for enhanced skim-ability.
3. Be Consistent – But Don’t Overdo It
Finally, find the balance between “consistent” and “annoying” when emailing your audience. Your customers subscribed to your newsletter for a reason: to hear from you. If you promised a weekly newsletter, send a weekly newsletter.
However, if you promised a weekly newsletter, don’t send three emails per week. 57% of modern consumers shared that they would unsubscribe or mark an email as spam if a brand sent too many emails or shared irrelevant content.
With this in mind, create a newsletter schedule that works for you and stick to it. Most importantly, focus on informative, relevant information that suits your customer base.
Impactful Newsletter Marketing from YourVIBE Marketing
Ready to launch your most impactful newsletter marketing campaign yet? Our team at YourVIBE Marketing can help. We’ve got years of experience crafting meaningful, engaging, and profitable email campaigns for clients across a wide range of industries. We’ll partner with you from start to finish and help share your story with your ideal clients. Click here to request more information on our services or to schedule a consultation with the YourVIBE Marketing team today.
For More Tips From Your Vibe Click Below
